Background
Presbyterian Cancer Center is one of the leading facilities in the region. In addition to treatment, the program includes a second opinion clinic, rehabilitation and wellness clinic, support services for patients and families, genetic counseling and much more.
Objective
Educate current and future patients about the comprehensive cancer services provided at Presbyterian.
Deliverables
The campaign began two years ago with production of a Survivor Story calendar featuring powerful photography and stories of cancer survivors in the Presbyterian program. Calendars were given to all current and newly diagnosed cancer patients. The calendar was an overwhelming success with patients, doctors and staff. The uplifting calendar served the dual purpose of educating patients on allied cancer services that they may not be aware of. In the second year of the campaign, a new calendar was produced on the same model. In addition, a series of 12 web videos were created with nurses, doctors and patients telling the story of Presbyterian’s cancer program. And from the calendar stories a series of cancer survivor print and web ads were created.
Results
Patients, families and physicians all have higher awareness of the comprehensive and varied program offerings. Newly-diagnosed patients can easily get information and hear stories from staff and survivors in similar situations. The campaign has garnered several regional and national awards.
